Topless Page 3 girls in the Scottish Sun are supporting the Gaelic language this week. The pin-ups are joining the newspaper's campaign to raise the profile of the language.
In its editorial the paper warns that much of Scottish culture would not exist without Gaelic and its speakers.
It says that Scots laughs at its national language unlike the Irish and Welsh who cherish theirs.
The paper says: "Gaelic provides a vital strand in our cultural identity, our appeal to tourists as well as many of our most accomplished performers, politicians and businessmen."
It stresses: "If our heritage is not worth investing in, what is?"